Penelope James was born from a dream of offering more than just luxury bridal wear; it was created to
inspire brides to reimagine their wedding morning and to fall in love with intention. Our brand story is one of passion, purpose and a whole lot of sophistication. At the heart lies a commitment to transform the ordinary into the iconic, to redefine the hustle and bustle of bridal party preparations into a luxurious wedding morning ritual.
Meet the Founder
Penelope James is the vision of Laura Mac; a mother, founder and serial entrepreneur who brings over a decade of experience to the wedding industry. A sought-after makeup artist turned bridal designer based in the North East of the UK, Laura has witnessed hundreds of wedding mornings and has made it her mission to transform bridal loungewear into wearable works of art.
“Every bride deserves to feel ridiculously elegant, effortlessly chic and quite literally wrapped in beauty on the morning of her wedding day.”
LAURA MAC, FOUNDER
This unique perspective has allowed me to look at beauty in a different way. I wanted to empower brides to create an experience that went beyond the surface, one that cherished the precious, in between moments that come before the big celebration. One that recognises wedding morning prep as a sacred rite, an opportunity for brides to nurture themselves, celebrate the bonds of friendship and sisterhood, capture forever memories, and set the tone for their special day.
"Penelope James' bridal accessories added a touch of elegance and unity to the bridal party. The robes were not just beautiful but also a symbol of our special bond as bridesmaids, sisters and friends."
